Build Your Brand at Little Cost with UGC
User-generated content started being a hot topic a couple of years ago. It’s not that marketers are truly ignoring it, but I think it’s fair to say that the buzz has fizzled a bit. Perhaps this has...
View ArticleWeb-Ad Brokers in Economy’s Crosshairs
There was an interesting article in a recent print edition of The Wall Street Journal about how there may be tough times ahead for the more than 300 advertising networks on the Web. The online edition...
View ArticleMarketing to Smartphones: It’s a No-Brainer
The BlackBerry Bold has been unveiled, and many folks compared it at launch to the iPhone. For what it’s worth, I think that’s a good thing for BlackBerry marketers. Because, no matter the brand,...
View ArticleThe “FW” Email Strategy…
For our money, PETCO has always done a good job with their online marketing, specifically in email. And that’s part of the reason why it was intriguing to see their most recent email campaign where...
View ArticleSocial Media Strategies: Digg for Instant Gratification, YouTube for Longevity
The team at HP Labs’ Social Computing Lab recently released a study that analyzes Digg and YouTube submissions to determine the best time of day to post a link to Digg’s social bookmarking site to...
View ArticleBranded Value via Mobile
Getting your target audience to have a positive experience with your brand is, of course, beneficial. However, not enough marketers are providing real value to their audiences, says Steve Rubel, SVP...
View ArticleB2B Social Media: How one marketer is utilizing Pinterest
At the moment, consumer marketers are making more use of Pinterest than B2B marketers. However, Bluewolf, a professional services company that provides consulting on enterprise agility, offers a great...
View ArticleLead Nurturing: 5 tips for creating relevant content
Creating content that offers helpful ideas and solutions to prospects is a growing challenge for marketers, as consumers grow increasingly unresponsive to paid advertising. Learn five tips for creating...
View ArticleContent Marketing 101: 8 steps to B2B success
Content marketing as an effective tactic is gaining a lot of attention in the B2B marketplace. Read on for an excellent eight-point breakdown of how to get started with content marketing, provided by...
View ArticleMultichannel Marketing: 6 challenges for planning complex campaigns
Multichannel marketing is difficult to do as complex campaigns involve lots of coordination to keep the messaging consistent. Read to learn more about six challenges for planning complex campaigns that...
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